Living Innovations Corporation (LIC), a trusted purveyor of European high-end
furnishings, appliances, and kitchen solutions, is thrilled to announce the opening of its
new Experience Hub, which brings together its distinguished portfolio of luxury home
brands under one roof to deliver a unique and immersive client experience.
The state-of-the-art showroom will allow customers to select pieces from the wide roster
of brands and stage them in the space. They can also work with in-house interior
designers to help them put together a scheme for their desired living spaces.
Ferdinand Ong, general manager of LIC, says, “We are a multi-brand destination for all
your home lifestyle needs; we provide both the products and the service to our
customers. Our ultimate goal is to provide customers with everything that they could
possibly need to create a beautiful home.”
Established with a passion for style and a commitment to crafting unparalleled
experiences, LIC has catered to the discerning tastes and design sensibilities of local
clientele for over two decades. It offers a curated selection of the world’s finest luxury
furniture and home brands across its showrooms, led by prominent names like Minotti,
Gaggenau, Bang & Olufsen, Bulthaup, and more. The country’s architects, designers,
and homemakers have likewise come to know and seek out LIC’s wide range of indoor
and outdoor furniture, kitchen appliances, and audio-visual products whenever they
create extraordinary living spaces.
The premier hub marks a significant step forward in this direction, echoing the
company’s vision to inspire people to turn their dreams into reality.
A Haven for Collaboration and Inspiration
Located at the heart of Mandaluyong amidst lush greenery and wide sidewalks, the LIC
Experience Hub offers an inviting environment for homeowners, architects, and interior
designers to come together and collaborate. The concept was inspired by Ong’s travels
to Italy over the years and his witnessing of the integrated factories and showrooms in
Meda. “I have learned that work and design have a midpoint and synergy to be able to
work seamlessly,” he shares. More than just a meeting point, the Hub is a place for clients to explore realistic mockups of various design options, helping them visualize and refine their choices with confidence. “Compared to our other showrooms that transmit the essence of a brand and their designs, the Hub creates a more personalized flavor that combines different brands in one space,” adds Ong. There’s an area with a shop-in-shop concept that retains brand identity so that customers can still identify with each brand. Conversely, there is a “simulated home” space wherein different brands are showcased together to create a cohesive setting.
The LIC Experience Hub notably presents an exclusive trove of products, many of
which have not been displayed before due to limited space and infrastructure. Now, LIC
has endeavored to give them their time in the spotlight. These world-renowned home
solutions, each a loyal partner of LIC over the years, showcase the pinnacle of luxury
and design that the company has long represented.
Embodying this further, a highlight of the Hub is the double-height central space with a
6-meter ceiling, simulating a magnificent living room for customers to envision and fully
appreciate the grandeur of their future homes at scale. Additionally, a dedicated wing
with 3.5-meter ceilings provides a cosy setting for showcasing bedroom ensembles,
delivering a truly comprehensive experience.
With a diverse selection of premium brands under its roof, the expansive showroom is
equipped to inspire and facilitate the creative process. Recognizing the need for
dynamic and interactive spaces, the LIC Experience Hub’s modern meeting areas
feature mobile screens, digital whiteboards, and projectors, enabling seamless
collaboration and real-time design adjustments.
Such tools eliminate the guesswork often associated with traditional consultations,
empowering clients further to be active participants in the process. With the tap of a
finger, a homemaker who is planning their dream kitchen, for instance, may explore
different finishes and instantly see how the space transforms. Fancy something new on
your latest visit to the hub? See how it can fit into your plans in a matter of moments.
The LIC Experience Hub ensures every detail is meticulously planned and flawlessly
executed, resulting in a space that perfectly reflects the client’s unique personality and
lifestyle.
A Commitment to Efficiency and Excellence
Situated in the vibrant Greenfield District, the LIC Experience Hub offers unparalleled
convenience for clients in Makati, Quezon City, and other key business districts of Metro
Manila. Parking spaces are available at the property for visitors. Alternatively, those who
are receiving products from the comfort of their homes can expect swift service, with
delivery times to Makati ranging from 30 minutes to an hour (depending on the time of
day). Evidenced by these, LIC is devoted to honouring its standing where seamless
service and customer satisfaction are concerned.
Mandaluyong’s Greenfield District is, moreover, a serene and community-oriented
environment. Its emphasis on walkability and nature promises a harmonious and
inspiring encounter for visitors, truly in line with LIC’s dedication to delivering only the
best.
The LIC Experience Hub is a testament to this commitment, offering a world-class
experience that is both immersive and enriching. With its prime location, state-of-the-art
facilities, and curated collection of luxury products, it does more than set a new
benchmark for the market; it extends an invitation to discover the latest trends and
innovations in home design with a reliable partner like LIC.
LIC Experience Hub is located at 9 Sheridan St. Greenfield District, Mandaluyong City.
